How It Works
Selling your business shouldn't be a mystery.
No pressure, no games, no wondering where you stand. Here's exactly how it goes.
Why We Believe In Clarity
Selling your business is probably the biggest financial decision of your life
And most owners go into it blind. They get a lowball offer dressed up in flattery, or a term sheet built to confuse them, or a buyer who goes quiet for six weeks and then changes the price at the closing table.
We think that's backward. You've earned clarity. So here's the whole process, start to finish.
The Process
Your transition journey.
01
Confidential Conversation
You reach out. We talk. No obligation, no pressure, and nothing leaves that room. We want to understand what you built, why you're thinking about transitioning, and what a good outcome looks like for you.
02
Reviewing the Business
If it's a fit, we review the numbers and operations. This is where you find out what your business is actually worth to a serious buyer — not a napkin guess, a real read.
03
Building the Right Offer
We structure an offer around your goals — not a take-it-or-leave-it number. A structure built from your priorities: the price you need, the timeline that works, protection for your team, and how involved you want to stay.
04
Closing the Deal
We close cleanly and professionally. Deals are handled with experienced M&A legal counsel at the table. You know exactly what you're signing and why.
05
Transition & Growth
We transition and honor what you built. We stabilize operations, install systems, and step in so your team and customers never feel dropped. You step back knowing it's handled.
What We Look For
The businesses that fit.
We focus on profitable, essential home service businesses with steady, recurring demand. If this sounds like your company, we should talk.
Close on the numbers but not a perfect match?
Reach out anyway. The conversation costs nothing.
Revenue
$2M–$10M per year
Profitability
Around 10% profit margins or better
Team
Three or more employees
Recurring Revenue
Recurring service demand or contracts
Reputation
Established customer base
Transition Ready
An owner ready to retire or transition
05. Deal Structure
How the deal gets structured.
Every owner's situation is different, so we don't force one structure on everyone. We combine:
Bank Financing & Investor Capital
Traditional capital paired with committed institutional partners.
Seller Financing
Flexible terms that align our interests with yours.
Earnouts
Tied to the business's continued success.
Rollover Equity
Keep a stake in the upside you helped create.
The point is simple: a deal where your interests, your team's, and ours all point the same direction.
Free Download
Know what your business is really worth before anyone makes you an offer.
The Ultimate Seller Readiness Guide walks you through the 62 things a serious buyer checks before they will put a number on a business like yours.
Six sections. No cost, no pressure, and nothing that tips off your team or your competition.
The Genii Group
A private investment and operating company acquiring essential home service businesses across the United States. We preserve the name, protect the team, and build for the long view.
"You built it. We make sure it lasts."
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