A private Platform company built By Operators for operators.
Genii Group Inc buys strong, essential home service businesses across the United States — and grows them without erasing what makes them work.
Led by operators, not dealmakers.
Meet Our Team
Mark Goodson
President & CEO
Mark Goodson brings more than 30 years of executive leadership across Fortune 15 operations and entrepreneurship to Genii Group as President and CEO.
Mark spent 12 years at McKesson Corporation, rising from Distribution Center Manager to Vice President of Corporate Solutions, where he served as personal liaison to Chairman and CEO John Hammergren and led multi-million dollar strategic partnerships across McKesson's business units. He exceeded 200 percent of plan every year of his tenure and was named McKesson's Outstanding Performer of the Year in 2005.
Following McKesson, Mark grew Goodson Enterprises by more than 300 percent over 11 years while maintaining expense ratios 20 percent below industry averages before selling his portfolio. Giving Genii firsthand insight into how operational discipline drives sustainable growth.
Chris Eckert
Head of Acquisitions
Chris Eckert is Head of Acquisitions at Genii Group, and he's walked the anxiety-driven money road that so many business owners are on—and made it to the end.
That hard-won clarity became his work. Through his Optional Thinking Framework, Chris has spent over a decade helping small business owners dissect where they are, name what's holding them back, define what their future looks like, and decide how to get there.
Over nearly three decades, he's advised owners across industries, from event management to building marketing departments from scratch and growing a business to full capacity. At Genii, he sources and evaluates acquisition opportunities.
Alyssa (AJ) Ritfeld
Business Systems Architect
For nearly a decade, and across just about every industry you can name, AJ has been the person behind the scenes that successful founders don't talk about—and probably should.
A Strategic Business Architect and Fractional COO, she specializes in experience operations: building systems that don't just run efficiently but feel right—to the team inside the business, to the clients it serves, and to everyone who touches it. The pattern across every engagement is the same: the vision is there, and she architects the next layer that needs to exist.
Whether a founder is laying a foundation from scratch, scaling the business to catch up to where they're headed, or embedding a strong operator to run the machine, AJ closes the gap between where a business is and where it's going—with systems, strategy, and execution built around the founder's values and vision, not generic playbooks.
Jolene "Jo" Taracatac
Head of Marketing
"JO" is a Copywriter, Marketing Strategist, and Email Marketer with 6+ years of experience helping business owners grow their brands with copy that connects and converts. She blends storytelling and strategy to build memorable brand experiences across the customer journey—developing high-converting launch campaigns, email sequences that nurture leads and inspire action, and maintaining consistent messaging everywhere.
Whether it's launching a new offer, nurturing leads, or sharpening messaging that truly resonates, JO helps heart-centered businesses communicate their value with clarity and confidence.
Meet Our Board
Jay Jackson
Founder & Chairman
Jay Jackson is a military veteran who helped lead 28,000 people and built a system that saves the Air Force $2.5 billion a year. He's spent his post-military career consulting and buying businesses.
After two decades spent building his own businesses, he discovered that the difference between owning a business and being owned by one is systems and a team of A-Players.
He's proven it by building his company to go from eighteen-hour days to operating like a well-oiled machine without him.
He often meets the same owner: The owner with decades in the business and a team like family. But they can't find a buyer they trust not to wreck what they've built. If you're that owner, Jay built the Genii Group just for you.
Barry Falcon
Certified Franchise Executive
Barry Falcon brings over 50 years of business experience and more than 25 years in franchising to Genii's board of advisors.
A Certified Franchise Executive, Barry has grown and exited three home service companies, including ShelfGenie, which he co-founded and scaled to 165 locations in seven years before its sale to Neighborly, the world's largest home services platform.
Barry has sold companies to private equity twice, giving Genii firsthand insight into how durable platforms are built, valued, and grown.
What We Believe
Four principles that Won't Change.
Systems Over Founder Dependency
A business should run on structure, not on one person's back.
The Long View
We build for sustainable growth, not short-term extraction.
Respect for Legacy
You spent decades building your business. Preserving it isn't a slogan; it's our job.
People First
In a service business, the team is the whole thing.
Free Download
Know what your business is really worth before anyone makes you an offer.
The Ultimate Seller Readiness Guide walks you through the 6 things a serious buyer checks before they will put a number on a business like yours.
Six sections. No cost, no pressure, and nothing that tips off your team or your competition.
The Genii Group
A private platform and operating company acquiring essential home service businesses across the United States. We preserve the name, protect the team, and build for the long view.
"You built it. We make sure it lasts."
Quick links
Contact Details
470-522-7419
1740 HUDSON BRIDGE ROAD SUITE 1058 | STOCKBRIDGE, GA 30281
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