About Genii Group
A private investment company built for operators.
Genii Group Inc is a private investment and operating company. We acquire strong, essential home service businesses across the United States — and grow them without erasing what made them work.
Why We Exist
A quiet problem playing out in towns all over the country.
A generation of owners who built real businesses — roofing, pest control, HVAC, plumbing, pool, landscaping — are reaching the age where they want to step back. Many of them have no one to hand the business to.
And without a real transition, a company that took thirty years to build can be gone in a matter of months.
We don't think that should be the ending. Not for the owner. Not for the employees. Not for the community that depends on the service.
So we built a company whose entire job is to give those owners a way out that protects everything they care about.
Our Commitment
We keep the name. We keep the people. We keep the reputation.
Genii Group Inc is a private investment and operating company. We acquire strong, essential home service businesses across the United States — and grow them without erasing what made them work.
Preserve the Name
We keep the name your community already knows.
Protect the People
Your employees remain the heart of the business.
Honor the Reputation
The trust you've earned stays intact.
Build the Next Chapter
Systems and leadership that help the business thrive for decades.
Meet Our Founder
Jay Jackson
Jay Jackson has spent his career watching good businesses run good people into the ground because the business couldn't run without them.
He learned the fix early. First in the United States Air Force, then building his own companies in marketing and strategy, he saw that the difference between a business that owns you and a business you own comes down to systems.
He proved it on himself: he rebuilt his own company from eighteen-hour days into something he could lead in a fraction of the time, without it falling apart when he stepped out of the room.
Then he kept meeting the same person. A successful owner, decades of blood in the business, a team like family, customers who trusted them by name, and no one to hand it to—and no buyer they trusted not to wreck it.
So they just kept working, because the alternative was watching it die.
Jay built Genii Group for that owner.
The Team
Built by operators, not just dealmakers.
Mark Goodson
CHIEF EXECUTIVE OFFICER
Spent years in senior sales and operations leadership at McKesson, a Fortune 15 company, and brings ground-level experience across industries to how Genii runs its businesses.
Chris Eckert
HEAD OF ACQUISITIONS
An experienced marketing and operations leader who builds the systems that drive growth across multiple locations.
Alyssa "AJ" Ritfeld
BUSINESS SYSTEMS ARCHITECT
The force behind Genii's operating systems, turning strategy into documented, repeatable processes.
Advisory Board
Barry Falcon
CERTIFIED FRANCHISE EXECUTIVE
Barry Falcon brings over 50 years of business experience and more than 25 years in franchising to Genii's board of advisors.
A Certified Franchise Executive, Barry has grown and exited three home service companies, including ShelfGenie, which he co-founded and scaled to 165 locations in seven years before its sale to Neighborly, the world's largest home services platform.
He's sold companies to private equity twice, giving Genii firsthand insight into how durable platforms are built, valued, and grown.
What We Believe
Four principles that don't move.
Systems Over Founder Dependency
A business should run on structure, not on one person's back.
The Long View
We build for sustainable growth, not short-term extraction.
Respect for Legacy
You spent decades building this. Preserving it isn't a slogan; it's our job.
People First
In a service business, the team is the whole thing.
Free Download
Know what your business is really worth before anyone makes you an offer.
The Ultimate Seller Readiness Guide walks you through the 62 things a serious buyer checks before they will put a number on a business like yours.
Six sections. No cost, no pressure, and nothing that tips off your team or your competition.
The Genii Group
A private investment and operating company acquiring essential home service businesses across the United States. We preserve the name, protect the team, and build for the long view.
"You built it. We make sure it lasts."
Quick links
© 2026 Genii Group Inc. All Rights Reserved. Website Made By Design By Comfy