How It Works
Selling your business shouldn't be a mystery.
No pressure. No games. No wondering where you stand. Here's every step, start to finish, and what you get at each one.
Confidential. No obligation. Nothing reaches your team or customers unless you decide.
Why We Believe In Clarity
You only sell your business once. Most owners go in blind.
They get a lowball offer dressed up in flattery. A term sheet built to confuse them. Or a buyer who goes quiet for six weeks, then changes the price at the closing table.
You spent decades building this. You've earned a straight answer at every step.
So here's the whole process. Nothing hidden.
The Process
Seven steps from first call to next chapter.
01
Initial Conversation
You reach out. We talk. Nothing leaves the room. We want to understand what you built, why you're thinking about what's next, and what a good outcome looks like for you.
What you get: A straight answer on whether we're a fit. No obligation.
02
Business Review
If it's a fit, we look at your numbers and operations: profitability, recurring revenue, your team, your customers, and how much of the business runs through you.
What you get: A clear picture of what a serious buyer sees in your business.
03
Confidential Valuation
We tell you what your business is worth to us and why. Not a "let's list it and see what happens." A real number with the reasoning behind it.
What you get: A valuation you can understand, check, and take to your own advisors.
04
Offer and Structure
We build the offer around your goals, not a take-it-or-leave-it number. The price you need. The timeline that works. Protection for your team. How involved you want to stay.
What you get: A valuation you can understand, check, and take to your own advisors.
05
Due Diligence
We verify the details together. This is where most deals go sideways, so we keep it respectful and moving. If something we find changes the picture, you hear it from us right away, with the reason.
What you get: No six-week silence. No surprise at the closing table.
06
Closing
We close cleanly and professionally. You know exactly what you're signing and why, and we encourage you to have your own attorney review everything before you sign.
What you get: Paid for what you built, with your team and your name protected in writing.
07
Transition Support
We stabilize operations, install systems, and step in so your team and customers never feel dropped. You step back knowing it's handled.
What you get: Your time back, and a business that keeps running without you.
What We Look For
The businesses that fit.
We buy profitable, essential home service businesses with steady, recurring demand, anywhere in the United States.
Revenue
$2M to $10M per year
Profitability
Around 10% margins or better
Team
Three or more employees
Recurring Revenue
Repeat service or contracts
Reputation
An established customer base
Owner
Ready to retire or move on
Close on the numbers but not a perfect match? Reach out anyway. The conversation costs you nothing.
Deal Structure
How We Can Structure deals.
Every owner's situation is different, so we don't force one structure on everyone. Most deals combine more than one of these.
Cash at closing
Part of the price is paid the day the deal closes, usually through bank financing.
Seller Financing
Part of the price is paid to you over time, like a loan you make to the buyer. You earn interest and stay connected to the business's success.
Earnouts
Part of the price is tied to how the business performs after the sale. If it does well, you get paid more.
Rollover Equity
You keep a stake in the business. You step back from the work and still share in the growth.
The point is simple: a deal where your interests, your team, and your business's future all point the same direction. Your attorney and CPA should review any deal before you sign.
Free Download
Know what your business is really worth before anyone makes you an offer.
The Ultimate Seller Readiness Guide walks you through the 6 things a serious buyer checks before they will put a number on a business like yours.
Six sections. No cost, no pressure, and nothing that tips off your team or your competition.
Ready When You Are
This transfer will only happen once. Then it's done.
Let's make sure it's done right. Every conversation is confidential, with no obligation.
The Genii Group
The Genii Group is a private company acquiring essential home service businesses across the United States.
We keep the name, protect the team, and build for the long run.
Contact Details
470-522-7419
1740 HUDSON BRIDGE ROAD SUITE 1058 | STOCKBRIDGE, GA 30281
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