You Built Something Real.
We Make Sure It Outlasts You.
Most buyers come with a calculator. We come with a blueprint.
Jay Jackson, founder of The Genii Group
Across the United States, millions of home service businesses are approaching a critical moment. The owner who built them — who spent decades serving their community, building a team, and earning a reputation — is ready to step back.
But most of these businesses have no succession plan. No heir. No clear path forward.
Without the right partner, strong companies close. Teams scatter. Customers lose a business they trusted for years.
Genii Group was built to change that.
Who We Are
We are a private investment and operating company that acquires and expands essential home service businesses across the Southeast United States.
We do not come in to strip businesses down or flip them for a quick return. We come in to preserve what you built and install the systems and leadership that allow it to keep growing — long after you step back.
Our founder Jay Jackson spent years inside the U.S. Air Force designing operational infrastructure that supported 28,000 people and generated $2.5 billion in annual savings. He did not retire. He brought that same discipline into private markets.
Our leadership team carries over 100 combined years in business — more than half in mergers and acquisitions.
What we look for
We acquire profitable home service businesses with $2M to $10M in annual revenue. Our primary focus is pest control, with additional interest in HVAC, plumbing, pool, and landscaping.
We are specifically looking for businesses that have:
Recurring service demand and a loyal customer base A team in place that can operate without the owner An owner approaching retirement or transition A strong local reputation built over years
Geography: Florida, Georgia, North Carolina, South Carolina, Tennessee, and Alabama
How we structure the deal
We acquire profitable home service businesses with $2M to $10M in annual revenue. Our primary focus is pest control, with additional interest in HVAC, plumbing, pool, and landscaping.
We are specifically looking for businesses that have:
Recurring service demand and a loyal customer base A team in place that can operate without the owner An owner approaching retirement or transition A strong local reputation built over years
Geography: Florida, Georgia, North Carolina, South Carolina, Tennessee, and Alabama
28,000+
people supported by Jay's Air Force operational infrastructure
$2.5 billion
people supported by Jay's Air Force operational infrastructure
100+
combined years of business experience across the leadership team
Southeast US
focus — expanding nationally in
Phase 2
Jay Jackson
U.S. Air Force veteran and systems strategist. Built operational infrastructure supporting 28,000 people and generating $2.5 billion in annual savings for the military. Founded Genii Group to bring military-grade discipline to the acquisition and expansion of essential home service businesses across the Southeast. He does not just buy businesses — he builds platforms.
Founder, President and Chairman
Mark Goodson
Fortune 15 senior leader with a graduate degree in Management Science and six years of active military service. Built and led high-performing teams across sales and operations at scale. Brings the discipline, process rigor, and results-driven leadership that turns acquired businesses into platform assets. Accountable for making sure every portfolio company performs.
Chief Executive Officer
Barry Falcon
Certified Franchise Executive with over two decades building and scaling franchise systems. Co-founded ShelfGenie Franchise Systems and grew it from zero to 165 locations in seven years before leading its sale to Neighborly. Brings deep platform-building expertise and franchise operational discipline to Genii Group as a Strategic Advisor.
Board Advisor
Chris Eckert
Experienced marketing and business development leader specializing in outbound systems, strategic partnerships, and pipeline development. Built marketing infrastructure that helped businesses reach full operational capacity across multiple locations. At Genii Group, Chris owns the front end of every acquisition from first outreach to signed agreement.
Outbound Marketing Lead
Alyssa Ritfeld
Systems strategist and operational architect with a track record of building the infrastructure that growing companies run on. Specializes in turning operational complexity into clean, scalable systems across technology, process, and people — so leadership can focus on growth and the next acquisition instead of the day-to-day.
Strategic Business Architect
GET THE GUIDE
Know Where You Stand Before You Sell
We put together a straightforward guide for home service business owners thinking about a transition — what buyers actually look for, how businesses get valued, and what you can do right now to make sure you are in the strongest possible position when the time comes.
Genii Group — Preserving Legacy. Building Platform. | 1740 Hudson Bridge Road, Suite 1058 Stockbridge, GA 30281 | [email protected]
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