About The Genii Group
Meet the people who'll take care of what you built.
Before you hand anyone the keys, you should know who they are, what they've done, and why they do it. Here's who we are.
Confidential. No obligation.
Why We Exist
No great business should die because its owner is ready for a new chapter.
Every year, good home service companies close their doors. Not because they stopped making money. Because the owner was ready to move on and there was no one safe to hand it to.
We exist to change that. We buy established businesses from owners ready for what's next, and we protect the people, the customer relationships, and the reputation they spent decades building.
Then we make the business stronger, so it keeps serving its community long after the founder steps back.
Led by Operators, Not Dealmakers
Our Team
Jay Jackson
Founder & CEO
In 2009, Jay deployed to Baghdad. While he was gone, he lost the landscaping business he had built. It wasn't a bad business. It just couldn't run one day without him.
He spent fifteen years in the Air Force, where he learned to build systems that keep an operation running no matter who's in the room. Since 2020, he has evaluated hundreds of businesses and bought five. In June he bought a business, worked in it for one week, and hasn't worked in it since.
He keeps meeting the same owner. Decades in the business. A team like family. But no buyer they trust not to wreck what they built. If you're that owner, Jay built The Genii Group for you.
Chris Eckert
Head of Acquisitions
Chris knows the anxiety of running a business on uncertain money, because he's lived it and made it through.
That clarity became his work. Through his Optional Thinking Framework, he has spent more than a decade helping small business owners see where they are, name what's holding them back, and decide where they want to go.
At Genii, Chris finds and evaluates businesses we may buy. When you reach out, he's usually the first person you'll talk to.
Alyssa (AJ) Ritfeld
Business Systems Architect
For nearly a decade, across just about every industry, AJ has been the person behind the scenes who makes a business actually run.
As a strategic business architect and fractional COO, she builds systems that work for the team inside the business and feel right to the customers it serves.
At Genii, AJ builds the systems that let a business run without depending on any one person. It's a big part of how your crew and customers stay protected after you step back.
Our Board
Barry Falcon
Board Advisor
Barry Falcon brings three private equity exits to Genii's board of advisors.
Jolene "Jo" Taracatac
Head of Marketing
"JO" is a Copywriter, Marketing Strategist, and Email Marketer with 6+ years of experience helping business owners grow their brands with copy that connects and converts. She blends storytelling and strategy to build memorable brand experiences across the customer journey—developing high-converting launch campaigns, email sequences that nurture leads and inspire action, and maintaining consistent messaging everywhere.
Whether it's launching a new offer, nurturing leads, or sharpening messaging that truly resonates, JO helps heart-centered businesses communicate their value with clarity and confidence.
What We Believe
Four principles that won't change.
Systems over founder dependency
A business should run on structure, not on one person's back.
The long view
We build for steady growth, not short-term extraction.
Respect for legacy
You spent decades building your business. Protecting it isn't a slogan. It's our job
People first
In a service business, the team is the whole thing.
Free Download
Know what a buyer will look at before anyone makes you an offer.
The Ultimate Seller Readiness Guide walks you through the 6 things a serious buyer checks before putting a number on a business like yours. Six sections. Free. And nothing that tips off your team or your competition.
Ready When You Are
This transfer will only happen once. Then it's done.
Let's make sure it's done right. Every conversation is confidential, with no obligation.
The Genii Group
The Genii Group is a private company acquiring essential home service businesses across the United States.
We keep the name, protect the team, and build for the long run.
Contact Details
470-522-7419
1740 HUDSON BRIDGE ROAD SUITE 1058 | STOCKBRIDGE, GA 30281
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